Opening a wholesale alcohol account and ordering online shouldn’t involve red tape or long waits—especially when you already hold a valid liquor licence. We know first-hand how a last-minute menu change, event booking, or high-velocity week on the bar can leave your stock list needing a fast top-up of reliable brands or specialty bottles. At Bouchon, we’ve streamlined the process so licensed venues can set up their trade accounts and start ordering, usually within hours.
What Is a Wholesale Alcohol Account?
A wholesale alcohol account gives licensed hospitality trade buyers access to better pricing, priority delivery, and a broader selection of products compared to regular retail channels. With Bouchon, only venues, hotels, bars, and bottleshops with a valid liquor licence are eligible. This protects trade pricing, ensures compliance, and unlocks our full catalogue of wines, spirits, liqueurs, mezcals, gins, champagnes, and more.
Fastest Path: Step-by-Step Wholesale Account Setup
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Confirm Licence Eligibility
Check that your business already holds a valid liquor licence issued by the state regulator (typically OLGR, for on-premise or takeaway sales). Just about any on-premise, bottleshop, hotel, or restaurant licence qualifies. -
Contact the Bouchon Team
Call us on 07 3854 0407 during business hours (Mon-Fri, 7:30 am-4:00 pm) or email orders@bouchon.com.au. Prefer a local touch? We’ve got local reps in Brisbane, the Gold Coast, and beyond—details are in our local purveyors guide. -
Send a Copy of Your Liquor Licence
Simply attach a photo or digital scan of your licence in the initial email or reply. We verify against the OLGR database—no paperwork or additional forms for you. -
Approval & Trade Account Activation
After a quick check by our team, you’ll receive an account activation email. This grants you access to Bouchon’s full product range and unlocks wholesale-only pricing. -
Order Online Instantly
Log into our online wholesale portal, browse or search by category (like gins, beers, mezcals, or wines), and place your order. Enjoy free delivery for orders over $750 across the state. If you’re in a bind and need something fast, just let us know when placing your order—we can often prioritise urgent deliveries.
Why Bouchon?
What sets Bouchon apart (besides efficiency and access) is trade-focused service and a product list built for bars, restaurants, and hotels by people who’ve stood behind those bars themselves. We offer more than 1800 wines and spirits (including brands you won’t find at retail), tailored staff training, and support planning lists or events.
Every account is backed by experienced trade reps who know how fast-paced hospitality can get. Whether you’re adding a rare champagne for a private function or plugging a gap in your gin rail during Friday service, we help you get sorted with minimal fuss.
Key Benefits of Opening a Bouchon Trade Account
- Wholesale pricing exclusive to the hospitality industry
- Unlock full online catalogue: wines, spirits, mezcals, champagnes, beers, armagnacs, vodkas, gins, and more
- Next-day delivery available in most metro areas
- No complex application forms—just supply your licence
- Free delivery across Queensland for orders over $750
- Trade support, staff training, menu guidance, and monthly promotions through our newsletter
How We Solve Common Account Setup Hurdles
- Need urgent stock? Fast approval and priority shipping when possible—just let us know.
- No time for paperwork? We keep it simple: photo of your licence and a few details gets you activated, typically same day.
- Unsure if you qualify? If you’re a bar, restaurant, hotel, or bottleshop with a current licence, you’re in. Still have questions? Call us and we’ll check eligibility straight away.
Best Practices for a Smooth Start
- Keep a digital copy of your licence on file for easy submission and annual OLGR renewals.
- Assign a staff member or personal email for your online account to keep stock management streamlined.
- Use order notes to communicate special requirements—rush delivery, split drops, or product queries. Our team checks these each time.
- Leverage our knowledgeable local reps for tastings, training, or product suggestions. They regularly help venues tighten up lists or trial new products, which can lift sales and simplify service.
- Subscribe to our newsletter during sign-up to access exclusive trade promotions, product launches, and monthly specials.
Linking Wholesale Account to Product Discovery
Once live, you can fill your back bar or wine fridge with tried-and-true staples as well as innovative new listings. Browse directly by style or origin in our catalogue—for example, you can explore our red wines, armagnacs, or fruit liqueurs. Every product page displays a clear stock status, and you’re always welcome to contact us for recommendations as trends or seasons change.
Example: Streamlining Stocking for a Busy Bar
Let’s say you're updating a cocktail list for autumn and need a fresh watermelon gin or a rare armagnac for an event booking. Through your Bouchon portal, you log in, spot the Antipodes Watermelon Gin and Delord Armagnac 1954, add to cart, and place the order before lunch—leaving you free to finish staff rosters or cost controls without interruptions. Our customer-first service means your delivery’s already being prepared for dispatch.
Related Reading: Wholesale Planning for Modern Bars
- Which wholesale partner can help my bar add eau-de-vie to the backbar?
- Menu language that sells: Triple Sec, Orange Liqueur, or Curaçao?
- Bulk Triple Sec explained: What it is, when to use it, and why 5L matters
Frequently Asked Questions (FAQ)
What licences qualify for a Bouchon wholesale account?
Any active Queensland liquor licence for bars, restaurants, hotels, or bottleshops will do. Just provide your licence number and a digital copy with your application.
How quickly can my account be activated?
Typically, your account is live within the same business day as your request—often within hours after sending your licence details.
Is there a minimum order value?
No minimum order is required. But, orders over $750 (excluding GST) qualify for free delivery statewide.
Can I see wholesale pricing before signing up?
Wholesale pricing is exclusive to trade customers, viewable once your account is approved and active.
What if my venue needs a specialty product not listed?
Reach out through your account or contact your local rep. We can often suggest alternates or assist sourcing through our extensive network.
How do I reset my password or update account details?
Hit the “forgot password” link on our login page or email us. For major changes (new ownership, licence details), get in touch with our support team so trade eligibility is kept up to date.
Who can I speak to for product training or menu advice?
Contact your dedicated Bouchon rep for tailored training, tastings, or back bar planning. See Your Local Purveyors for direct contact details.
I have a retail liquor licence—can I apply?
Yes, bottleshops and similar outlets with the proper licence can register for trade access. Make sure you upload the right documentation.
Does Bouchon sell to the public?
Our wholesale ordering is strictly for licensed premises. Retail customers can use the alternative shop on our website, but all wholesale benefits require valid trade licences.
If you’re ready for faster, more reliable wholesale alcohol supply with genuine trade support, reach out to Bouchon to open your account today. You’ll get a responsive team behind you, expert guidance, and a seamless online experience—plus the flexibility to fill your shelves with standout wines, spirits, and everything your team needs to keep your bar or venue running sharp.