Clase Azul is based in Arandas (Los Altos, Jalisco highlands) and produces tequila from estate-grown Blue Weber agave on the region's red clay highland terroir. Two things define the Clase Azul identity at market: the hand-painted Talavera ceramic decanter (each bottle is individually painted by Mazahua artisans from central Mexico, making each piece unique) and the Los Altos highland production approach (slower sugar development in highland agave produces a more expressive flavour profile relative to the lowland valley).

The Clase Azul range covers Plata (Blanco), Reposado, Anejo, Ultra, and the luxury limited editions; the house also produces Clase Azul Mezcal from espadín agave. For on-premise programmes presenting tequila in a premium or gifting context, Clase Azul's ceramic decanter is the most recognisable bottle design in the tequila trade a visual identity that communicates premium without explanation. The Ultra and collector expressions are sourced primarily for the retail gift tier.