Rum, by lane.
Cane juice or molasses. AOC Martinique or independent cask. Caribbean or Indian Ocean. Bouchon represents twelve houses across the working spread of the rum world — start with the lane that fits the menu.
Shop the rum range →How rum sorts itself out.
Five regulatory frameworks, four base materials, seven house traditions sit on the same shelf. The four lanes below are the only useful way to navigate it.
Rhum Agricole
Distilled directly from fresh-pressed cane juice within hours of cutting. Grass, olive brine, white pepper. AOC Martinique, IGP Guadeloupe & Réunion frameworks.
Browse agricole →Traditional Molasses
Distilled from molasses — the global default. Caramel, banana, vanilla, dried fruit. Most of the Caribbean, most Latin American.
Browse traditional →High-Ester / Heritage
High-ester pot-still rums and the houses that still bottle them. Jamaica's hogo style, navy strengths, and the long-aged independents.
Browse heritage →Latin America & Indian Ocean
Mexican rum, Brazilian cachaça, Réunion and Mauritius. Different terroir, different rules, different shelf entirely.
Browse new world →What's in the bottle.
Fresh cane juice
Cane is cut, pressed, fermented, distilled. AOC Martinique requires this within 24 hours of cutting. The base for every rhum agricole.
Molasses
The byproduct of sugar refining — the historic default for most of the world's rum. Cheaper, more uniform, longer fermentation cycles.
Sugarcane honey
Concentrated cane juice (vesou réduit). Madeira tradition (O Reizinho), some artisanal Caribbean. Sits between fresh juice and molasses.
Cachaça (Brazil)
Fresh cane juice but distilled to lower proof and aged in native woods (umburana, bálsamo) rather than oak. Legally distinct from rum.
Where the rum comes from.
From AOC Martinique to Réunion. Bouchon's rum shelf at a glance — country, regulatory framework, the houses we represent.
Martinique
AOC · Volcanic
Saint James, Depaz, Rhum J.M, Habitation St Etienne
Marie-Galante / Guadeloupe
IGP · High-proof tradition
Bielle, Père Labat (LABAT)
Haiti
Cognac-method cane juice
Barbancourt
Saint Lucia
Roseau Bay · Coffey-still
Admiral Rodney
Bermuda
Caribbean blend
Goslings
Cuban-style / Solera
Long-aged blends
Matusalem
Spain (Caribbean source)
Sherry-finished
Dos Maderas (Bodegas Williams & Humbert)
Mexico
Aged Mexican rum
Pixan
Brazil
Cachaça · native woods
Germana
Réunion
French overseas IG
Rivière du Mât
Mauritius
Indian Ocean
Arcane
France
Independent bottler
Compagnie des Indes
Six houses worth knowing.
Hand-picked from twelve. Each card opens the producer page where the bottle list lives.
Saint James
1765 on every bottle. Square shape since 1882. The oldest dated rum brand in the world, and one of Martinique AOC's defining producers — Sainte-Marie estate, Mont Pelée volcanic soil, fresh cane juice never molasses.
Martinique · AOCDepaz
Distilled on the volcanic slopes of Mont Pelée since 1917 — Victor Depaz's rebuild of his family estate on the same ground that the 1902 eruption levelled. Pure AOC Martinique rhum agricole.
HaitiBarbancourt
Haiti's senior rum house. Cognac technique, cane-juice base, family-owned since 1862. The 4 Year is the Daiquiri and Ti'Punch rum; the 8 Year takes on Limousin oak structure and reads closer to a soft Cognac.
France · Independent bottlerCompagnie des Indes
The deepest Caribbean shelf we carry. 29 single-cask and curated-blend SKUs covering Jamaica, Trinidad, Barbados, Guyana, Belize, Panama, Cuba and the rest. Florent Beuchet selects each cask personally.
Martinique · AOC · MacoubaRhum J.M
Northern Martinique's third AOC house. Macouba estate, pressed against Mont Pelée's flank with the Atlantic on three sides. The Atelier and Canopée experimental series sit alongside the working agricole range.
MexicoPixan
Mexican rum — not mezcal, not tequila. The 8yo and 15yo expressions sit on a different shelf to the rest of the rum world: longer altitude ageing, Mexican oak, a Latin American take on the long-aged tradition.
Agricole vs. molasses vs. high-ester.
Agricole
- Base
- Fresh-pressed cane juice
- Distillation
- Single-column copper Creole still
- Palate
- Grass, olive brine, white pepper
- Cocktail home
- Ti'Punch, agricole Daiquiri
- Bouchon
- Saint James Blanc, Depaz Blanc
Molasses-base
- Base
- Molasses (refinery byproduct)
- Distillation
- Column (mostly) or pot
- Palate
- Caramel, banana, vanilla, dried fruit
- Cocktail home
- Daiquiri, Mai Tai, Hurricane
- Bouchon
- Admiral Rodney Royal Oak, Matusalem Gran Reserva
High-ester / Jamaican
- Base
- Molasses, often dunder pit
- Distillation
- Pot still, double or triple
- Palate
- Hogo: funk, fermented pineapple, fruit esters
- Cocktail home
- Mai Tai, tiki tradition, navy strength punches
- Bouchon
- Compagnie des Indes Jamaica Navy 57%
Photo credits
Sugarcane: Public Domain (1890 Plantation St. James). Pot still: "Mount Gay 1760 pot still" by Captmondo, CC BY-SA 3.0. Oak ageing: "Foudres alignment" by Rosier, CC BY-SA 3.0. All sourced from Wikimedia Commons.
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