Alejandro is an Australian wine label focused on alternative and southern Italian grape varieties grown in South Australian conditions producing Saperavi, Montepulciano, and Prosecco-style wines that reflect the Australian wine industry's shift toward Mediterranean varieties suited to the continent's warm, dry climate. The range demonstrates that grape varieties originating in Georgia, central Italy, and the Veneto can develop distinct Australian expressions when grown under different latitudes and soil conditions.

The Alejandro range positions well for wine programmes looking to offer conversation-starting varietal alternatives beyond the mainstream Shiraz/Cabernet axis. Saperavi in particular Georgia's signature deep-pigmented variety is unusual on Australian restaurant lists and provides a food-friendly, structured red with natural acidity. For by-the-glass programmes built on variety and discovery, Alejandro introduces guests to grape varieties they are unlikely to encounter elsewhere in a domestic wine context.