La Fee Absinthe was launched in 1998 as one of the first commercial brands to produce authentic grande-wormwood absinthe legally in the UK after the end of the European ban. The brand operates with production sourced from traditional absinthe regions, covering both French-style absinthe (grande wormwood, anise, fennel, traditional botanical blend) and the higher-proof international expressions.

For programmes building a by-the-glass absinthe service across price tiers, La Fee covers the accessible commercial tier within a traditional botanical framework providing an entry point for guests encountering absinthe for the first time before graduating to the artisan Pontarlier productions of Emile Pernot and Lemercier. The traditional louche ritual (cold water over a sugar cube, slow dilution to taste) applies to the full La Fee range as for all traditional absinthes.